2020 IBA Marketing Conference

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Schedule

Wednesday, April 22

5:30 p.m. Marketing Meet-Up at Central Standard
Central Standard, Waukee
Sponsored by VGM Forbin and Iowa Bankers Association
Join us at this upscale diner, just a few miles from the hotel, where you can enjoy the company of fellow bank marketers. We will have appetizers, drinks and dinner in a casual atmosphere. If you’ve never been to the marketing conference, please join us. It’s a great way to meet fellow conference attendees.

Thursday, April 23

8:30 a.m. Registration & Continental Breakfast

9:00 a.m. Welcome & Introductions

9:05 a.m. Digital Transformations
Kristin Sundin, Sundin Associates
One of the marketing buzzwords right now is “digital transformation.” We hear it all the time, but what does it mean? See what it can mean for the banking industry with an overview of integrating digital technology across the business. From leveraging data, new technology, optimizing customer interactions, and AI, what could this transformation look like at your bank?

10:15 a.m. Break

10:45 a.m. The Digital Dozen: 12 Strategies to Promote Your Bank Online
Eric Cook, WSI
When it comes to your bank’s online success, there are a number factors that contribute to your success (or failure). Eric Cook, former community banker and now Digital Strategist with WSI is a two-time contributing author to the book “Digital Minds: 12 Things Every Business Owner Needs to Know About Digital Marketing” (now in its third edition). While you likely are not the individual updating your website or looking at site traffic reports at your bank, it is important that you have a high-level understanding of the key elements that make up an effective online presence – especially with today’s consumer going to the web first when looking for information about your bank. As the “digitization of the consumer” shows no sign of slowing down, it’s critically important to understand how to leverage an effective digital strategy to remain relevant.

11:45 a.m. Lunch

1:00 p.m. Social media: Paid, owned, earned
Patrick Dix, SHAZAM, Inc., Des Moines
Social media is increasingly being used for developing connections and advocacy efforts. Utilizing a mix of owned, earned and paid social media increases engagement, raises awareness of your brand, and ultimately improves your bottom line. It’s a balance of what you are saying, what others are saying about you, and what paid messages are placed. This session will provide insights for establishing a social media plan incorporating owned, earned and paid media.

2:00 p.m. Break

2:30 p.m. Mining for Gold – Turning Your Bank’s Data into Dollars
David Carlson, Haberfeld, Indianapolis
As the race for core customers, core deposits and expanded customer relationships intensifies, it is imperative to have your financial institution positioned for growth. In the age of analytics and informed decision-making, financial institutions have a largely untapped source of internal data. We know where our current customers live and operate their businesses, and we have access to internal product and service utilization. Given this wealth of information, why aren’t more organizations utilizing it to improve results? During this session, we will explore specific and actionable strategies to use internal data to: (1) grow core customers, (2) increase core deposits and (3) deepen customer relationships.

3:30 p.m. Break

3:45 p.m. Round-table session
Do you feel like you are the workhorse of the bank? Join us for this popular session we’ve carried over from last year! We are still getting down to business with this fast-paced session, but you can also enjoy a beverage with your peers. We’ll use this time to help you get to know other conference attendees and discuss current issues and trends in marketing in a facilitated round-table session.

4:30 p.m. Reception with Exhibitors featuring How to F.A.C.E. Your Challenges, Overcome, and Realize the Power Within
Sponsored by VGM Forbin
Kathy Roche-Wallace, Go Kathy Go!
Join us for an evening of fun and ideas. Over drinks and appetizers, listen to an engaging and inspiring speaker share tools about harnessing your power. Life is full of challenges, that’s just a fact. While you likely won’t face something as extreme as a 3,000-mile bicycle race or a multi-day adventure race like Kathy, everyone has their own obstacles they need to overcome to ensure you continue to grow and improve. To help you break through and achieve your dreams, endurance athlete Kathy Roche-Wallace will share the process she’s developed over her countless miles of biking, hiking, swimming (and more) that has helped her to take on any challenge, break it down, and overcome.

Friday, April 24

7:30 a.m. Networking Breakfast
Enjoy a full breakfast buffet and network with your marketing peers about the issues that matter to you most.

8:00 a.m. Be a Digital Prose Pro: Effective Strategies for Persuasive Writing
Greta Perel, Ph.D., Kansas City, KS
What is the best approach to writing for digital media? In this session you will learn some ways you can quickly make your writing more effective and how you can persuade and motivate others through your message. Learn about persuasive struggles for professionals, writing that really works, and how to get started making your digital message shine.

9:00 a.m. Break

9:15 a.m. Panel Session
Listen to consumers share what they look for in banking, products, and Fintech.

10:15 a.m. Break

10:25 a.m. The Sincerity in Service
Paul Long, Fundamism
What is a world-class customer experience? Are you certain that your definition will differentiate you from your competitors? Paul Long discusses the impact created when the customer has no doubt that your staff is genuine in their desire to help. Through Paul’s concept of Fundamism, you will learn principles that aid in listening and connecting with others while stressing the importance of sincerity in every interaction. “The Sincerity in Service” is designed to enhance your employee’s customer interactions while revealing additional opportunity to make a difference in all walks of life. Leave with a stronger understanding of the difference one person can make by showing a genuine interest in others and learn specific techniques on how to do so.

11:40 a.m. Door Prize Drawing & Adjourn