2020 IBA Marketing Conference

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Schedule

March 9 

10:00 a.m.
29 Tech Tools to Create Cool Online Content for Social Media
Beth Ziesenis, Your Nerdy Best Friend
The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. This action-packed session will give you dozens of sites and apps that will help you elevate the quality of your social media posts and other material.

•Discover sites to turn quotes into graphics
•Transform ordinary photos into works of art
•Create infographics for little or no cost

March 31

10:00 a.m.
The Sincerity of Service
Paul Long, Fundamism
What is a world-class customer experience? Are you certain that your definition will differentiate you from your competitors? Paul Long discusses the impact created when the customer has no doubt that your staff is genuine in their desire to help. Through Paul’s concept of Fundamism, you will learn principles that aid in listening and connecting with others while stressing the importance of sincerity in every interaction. “The Sincerity in Service” is designed to enhance your employee’s customer interactions while revealing additional opportunity to make a difference in all walks of life. Leave with a stronger understanding of the difference one person can make by showing a genuine interest in others and learn specific techniques on how to do so.

April 13

10:00 a.m.
How to Keep Marketing and Producing in Tough Times
Kelly McDonald, McDonald Marketing
In a crisis or uncertain times, it’s more important than ever to connect with your customers and prospects, but in a meaningful way. But in current times, what it means to be meaningful is drastically different than what it was yesterday.  People still need products and services, but if your message or approach doesn’t reflect the reality of tough times, you risk appearing irrelevant – or worse, out of touch and insensitive.

Now, more than ever, it’s important to reach people in different ways to keep your business growing and stay top of mind through the turmoil.

It’s imperative that your customers and prospects know that you’re on top of tough situations and that you have their back.  Marketing and selling need to take on a different tone now, one that is about solving problems, not trying to simply move product out the door.

People spend money on what they care about.   And they don’t buy products, they buy solutions.  Show your customers and prospects how you fit into what they need and what they value right now, and they’ll show you the money.   By acknowledging people’s emotions, fears and anxieties and marketing with honesty and empathy,  and by just tweaking your customer approach to reflect the times, you‘ll get the business.

April 27

10:00 a.m
Story Telling and Content Driven Marketing
Kristin Sundin, Sundin Associates
During this session, Kristin will look at how these stories differ from other types of content, how to best tell a story, how to re-purpose a story for different platforms and ways you can measure your success. Using specific examples, Kristin will help provide suggestions for how your bank can take your stories to a new level.