Thursday, April 21
Welcome & Introductions
Getting in the Game: Aligning Marketing and Execution
Robb Rempel, Haberfeld Associates
As an industry, we spend vast amounts of money, not to mention time and internal resources, to promote our institutions—to get people to choose us. We brand, and we market. The role of the marketing professional is to get consumers—the team captains—to pick our financial institution first. For this to be most effective, however, there must be alignment between marketing and execution. Building true alignment between marketing and execution depends on four factors: product knowledge, customer service, accountability and incentives. Join us as we figure out how to keep your financial institution from being left on the sideline.
Creating Inclusive Marketing to Attract and Retain Customers
Claudia Schabel, Schabel Solutions, Des Moines
How can your bank’s marketing add to your bank’s diversity and inclusion practices? This session will talk about why inclusive marketing is important and what it means to do it well. We will share best practices as well as examples of what inclusive marketing looks like, and examples of what it does not. Find out more about how creative an inclusive marketing effort can help you attract and retain customers.
Sponsored by SHAZAM
How to Effectively Reach Iowans on Social Media
Drew Harden, Blue Compass, Des Moines
Platforms like Facebook, Twitter and LinkedIn can be powerful ways to connect with your audience but, struggling to receive real results can be frustrating. This session will reveal new market research on the social media habits of Iowans and show how your bank can be more effective on social media.
The Digital Dozen: 12 Key Strategies to Promote Your Bank Online
Eric Cook, WSI
When it comes to your bank’s online success, there are a number factors that contribute to your success (or failure). Eric Cook, former community banker and now Digital Strategist with WSI is a two-time contributing author to the book “Digital Minds: 12 Things Every Business Owner Needs to Know About Digital Marketing” (now in its third edition). While you likely are not the individual updating your website or looking at site traffic reports at your bank, it is important that you have a high-level understanding of the key elements that make up an effective online presence – especially with today’s consumer going to the web first when looking for information about your bank. As the “digitization of the consumer” shows no sign of slowing down, it’s critically important to understand how to leverage an effective digital strategy to remain relevant.
Learn from a Marketer – Talking to Your Peers to Find the Answers
Do you feel like you are the workhorse of the bank? Join us for this popular session we’ve carried over from last year! We are still getting down to business with this fast-paced session, but you can also enjoy a beverage with your peers. We’ll use this time to help you get to know other conference attendees and discuss current issues and trends in marketing in a facilitated round-table session.
Reception with Exhibitors featuring Jonathan May
Sponsored by VGM Forbin
Join us for this opportunity to visit with your peers in this relaxed setting. As the reception progresses we’ll have some fun and moments worthy of amazement by entertainer Jonathan May.
Friday, April 22
Networking Breakfast & Roundtable Discussion Session
Enjoy a full breakfast buffet and network with your marketing peers about the issues that matter to you most.
Look Up in the Sky. It’s A Teller. It’s A Marketer. No it’s a Super Banker
Joe Micallef, GrowUp Sales, Cedar Rapids
As a banker you have super powers. Learn to awaken them. With the power of telling compelling stories, you can better engage and energize your customers. This session will show you your true marketing superpowers and create a bank with raving fans and customer loyalty.
Resilience Amid Crises is Critical in Building a Positive Bank Reputation
Casey Boggs, President, ReputationUs
For the past several months, banks of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples from organizations that RepUs has worked with to enhance and protect their reputations, as well as offer implementable tactics to pursue. Learn more about creating reputation building and listening campaigns, implementing a “Reputation Task Force”, identify reputation vulnerabilities and opportunities, as well as conducting a reputation audit.
Take Off the Mask – Is Your Life Story Worth Telling
Dan Meers, Mascot, Kansas City Chiefs
It’s been said that if you ask a man his occupation you will find out how he pays his bills, but if you ask a man his preoccupation then you will discover the passion of his life. Dan Meers has a rather unique occupation. For over 25 years he has paid his bills by working as “KC Wolf” the mascot of the Kansas City Chiefs. However, Dan’s preoccupation, what he is truly passionate about is encouraging others to strive for the best in life and to enjoy it each and every step along the way. Dan believes that your life is like a Coin. You can spend it anyway you wish but you will only get to spend it one time, so spend it wisely. During this presentation Dan shares some of the valuable lessons he’s learned during his long career as a professional mascot. Whether at home, work or in the community, Dan challenges his audience to live each day to the fullest by wisely investing their lives and not just spending them.
Door Prize Drawing & Adjourn